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# August 2025 SCUBA Platform Update: Selective Signals in a Measured Market
- URL: https://www.missionviewpoint.com/august-2025-scuba-platform-update-selective-signals-in-a-measured-market/
- Published: 2025-09-05T23:50:00.000Z
- Updated: 2025-09-11T12:13:28.000Z
- Author: Scott Dickson
- Tags: Platform SCUBA, Platform: Ensora, Platform: Rethink, Platform: Camber, Platform: Brellium, Platform: Motivity, Platform: AlohaABA, Platform: Floreo, Platform: Boost, Platform: Measure PM, Platform: Silna, Platform: Hi Rasmus, Platform: Hipp Health, Platform: Chorus Software, Platform: Frontera, Platform: LeadSquared, Platform: Lumary, Platform: Passage Health, Platform: Simple Fractal, Platform: SpectrumAI, Platform: Theradriver

This month’s SCUBA shows a steady platform landscape, with no new Top 35 ABA provider wins and limited hiring shifts. The dataset has been refreshed, and I’ve updated coverage to reflect market changes: newer clinician-first entrants are included (Finni Health, Tilly Therapy, 3Y Health, Alpaca), while SpectrumAi has been removed following its acquisition by [CentralReach](https://www.missionviewpoint.com/platform-card-centralreach/).

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## ✅ Platform Milestones & Product Enhancements

- [**CentralReach**](https://www.missionviewpoint.com/platform-card-centralreach/) reached out to clarify details on its **Data Warehouse 2.0** rollout. While DW2 isn’t “query-compatible” with Insights, the preserved key relationships across views mean teams can modernize queries gradually rather than rebuild from scratch. The design aims to deliver more normalized, efficient reporting for data-savvy providers.
- **CentralReach** also acquired **SpectrumAi** and **AI.Measures**, marking a strategic push to anchor outcomes-based care. [See my full breakdown here.](https://www.missionviewpoint.com/centralreachs-double-play-spectrumai-and-ai-measures-opening-the-door-to-outcomes-based-aba-at-scale/)
- [**Passage Health**](https://www.missionviewpoint.com/platform-card-passage-health/) introduced expanded claims management features (new statuses, labels, due dates, and write-offs), certification expiration tracking, and mobile scheduling controls.
- [**Frontera**](https://www.missionviewpoint.com/platform-profile-frontera-health/) launched a **Starter Fellowship Program**, supporting BCBAs who want to open clinics with short-term funding, use of its AI-native platform, and structured mentorship. **Passage Health** will also participate.
- **Floreo** announced the **Coach Browser Experience**, allowing sessions to be guided directly from a web browser without requiring an iPad.
- [**Hi Rasmus**](https://www.missionviewpoint.com/platform-card-hi-rasmus/) and [**Lumary**](https://www.missionviewpoint.com/platform-card-lumary/) were featured together in an [**ABA Mission Operator Spotlight**](https://www.missionviewpoint.com/operator-spotlight-360-behavioral-health-and-the-extensible-aba-ecosystem/), showcasing their integration for [360 Behavioral Health](https://www.missionviewpoint.com/provider-card-360-behavioral-health/).
- [**RethinkFirst**](https://www.missionviewpoint.com/platform-card-rethinkfirst/) highlighted its **session note AI capabilities**, part of a broader effort to modernize its platform.

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## ✅ Partnerships & Recognition

- **RethinkFirst** also announced a partnership with **Raintree** for expanded billing capabilities.
- **Plutus Health** was recognized on the **Inc. 5000 list**, reflecting growth in ABA RCM.
- **RethinkFirst** made the **Inc. 5000 list** as well, underscoring its scale in the broader behavioral and education markets.
- **ABA Schedules** announced a **partnership with TherapyPM**, reinforcing its integration-first approach.
- I also want to note that while I don’t track **LeadSquared** as a dedicated ABA vendor, they have told me they now serve **two Top 20 ABA providers** with their CRM solution, and their **partnership with CentralReach** further strengthens their presence in ABA.

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## ✅ Growth & Hiring Signals

- No new Top 35 logos were reported in August.
- Hiring remained muted across most vendors.

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## ✅ SCUBA Data Refresh

The SCUBA dataset has been fully updated to include:

- U.S.-based staff counts
- Open job postings
- Top 35 provider traction
- Platform funding history
- ABA-centric commercial focus
- User ratings (Capterra and G2)

🧪 The full dataset includes more granular details, helping surface where platforms are gaining traction, consolidating, or pivoting toward adjacent markets.

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👉 As always, I welcome feedback, corrections, or additions from the field.