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# July 2025 SCUBA Platform Update: A Few Platforms Hit the Gas
- URL: https://www.missionviewpoint.com/july-2025-scuba-platform-update-a-few-platforms-hit-the-gas/
- Published: 2025-08-07T21:18:16.000Z
- Updated: 2025-08-15T17:44:44.000Z
- Author: Scott Dickson
- Tags: Platform SCUBA, Platform: AlohaABA, Platform: Artemis, Platform: Boost, Platform: Brellium, Platform: Camber, Platform: Chorus Software, Platform: Ensora, Platform: Floreo, Platform: Frontera, Platform: Hipp Health, Platform: Hi Rasmus, Platform: Jade Health, Platform: Lumary, Platform: Measure PM, Platform: Motivity, Platform: Passage Health, Platform: Rethink, Platform: Silna, Platform: Simple Fractal, Platform: SpectrumAI, Platform: Theradriver, Platform: Theralytics

This month’s SCUBA update comes with a refreshed roster. I’ve added several newer [*clinician-first*](https://www.missionviewpoint.com/clinician-first-platforms-and-the-franchise-future-of-aba/) platforms (Finni Health, Tilly Therapy, 3Y Health & Alpaca) now striving to reinvent practice management — and retired a few whose footprint no longer warrants ongoing tracking.

While many platforms held steady in hiring and news flow, a few are clearly leaning into growth mode, posting sharp headcount gains and feature rollouts. The result: an uneven but telling pulse on where the ABA platform market is moving.

👉 **Subscribe to the ABA Mission Newsletter** for regular insights into ABA strategy, tech platforms, and investment activity:  
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✅ **Platform Milestones & Product Enhancements**

- [**Passage Health**](https://www.missionviewpoint.com/platform-card-passage-health/) rolled out *AI-generated Re-Assessment Reports* via integration with [Frontera](https://www.missionviewpoint.com/platform-profile-frontera-health/)’s reassessment builder — aimed at reducing BCBA time on re-assessments while improving accuracy. Additional updates included enhanced team member profiles, average data in phase legends on treatment graphs, and expanded billing claim statuses with system-wide write-off tracking.
- [**CentralReach**](https://www.missionviewpoint.com/platform-card-centralreach/) announced a partnership with Viventium, adding an integrated payroll/HCM option for providers.

> **CentralReach** also let customers know it is replacing Insights product with **Data Warehouse 2.0**, giving data-savvy providers direct access to structured data for custom BI and KPI frameworks. [**The trade-off: every ABI extract and dependent report may need updating**](https://www.missionviewpoint.com/is-centralreach-retiring-insights-for-a-new-and-better-data-warehouse-structure/)**.** The move mirrors a broader shift toward open, warehouse-backed architectures that integrate into a provider’s larger data stack. **No Insight end-of-life dates given yet.**

- [**Lumary**](https://www.missionviewpoint.com/platform-card-lumary/) introduced automated SMS reminders, strengthening its RCM and scheduling toolkit.
- [**Motivity**](https://www.missionviewpoint.com/platform-card-motivity/) launched a tracker for onboarding, training, credentialing, and contracting, expanding beyond core clinical workflows.
- [**RethinkFirst** ](https://www.missionviewpoint.com/platform-card-rethinkfirst/)appointed a new COO; former COO Jamie Pagliaro is now CEO of EarliTec Diagnostics.
- **Ensora** named John Damgaard as CEO, signaling a leadership shift.

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✅ **Notable Growth Signals**

- [**Brellium**](https://www.missionviewpoint.com/platform-card-brellium/) headcount jumped from 52 to 64 (+23%) — well above peer growth rates.
- [**Passage Health**](https://www.missionviewpoint.com/platform-card-passage-health/) grew staff by 37% month-over-month.
- [**Silna Health**](https://www.missionviewpoint.com/platform-card-silna-health/) increased headcount by 30% this month.
- [**Camber**](https://www.missionviewpoint.com/platform-card-camber/) posted a 64% uptick in open jobs but no significant ABA-specific news.

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✅ **SCUBA Data Refresh**

Staffing levels, job postings, and provider traction have been updated across the dataset. While Top 35 logos remain largely stable, hiring spikes suggest vendor readiness for expanded customer onboarding and product delivery through year-end.

SCUBA continues to track:

- U.S.-based headcount
- Open job postings
- Top 35 provider adoption
- Platform funding history
- ABA-centric commercial focus

🧪 Full dataset includes: U.S. staff counts, open roles, provider adoption, ABA focus, user ratings, and investment history.

See all platforms aligned by capability category in the  
🔗 [**ABA Software Platform Directory**](https://www.missionviewpoint.com/aba-tech-platform-directory/)

We’ve profiled several of the leading platforms here:  
🔗 [**View Platform Cards**](https://www.missionviewpoint.com/top-aba-software-platforms/)

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