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# May 2025 SCUBA Provider Update: Growth Holds Steady, But Big Moves Still on Hold
- URL: https://www.missionviewpoint.com/may-2025-scuba-provider-update-growth-holds-steady-but-big-moves-still-on-hold/
- Published: 2025-06-04T23:53:00.000Z
- Updated: 2025-06-13T14:57:47.000Z
- Author: Scott Dickson
- Tags: Provider SCUBA, Provider: Behavior Frontiers, Provider: Cortica, Provider: 360 Behavioral Health, Provider: ABS for Kids, Provider: ACES, Provider: Action Behavior Centers, Provider: Autism Learning Partners, Provider: Behavioral Innovations, Provider: Blue Sprig, Provider: Butterfly Effects, Provider: CARD, Provider: Center for Social Dynamics, Provider: Centria, Provider: HopeBridge, Provider: Kyo, Provider: Learn, Provider: Positive Behavior Supports, Provider: Proud Moments, Provider: Stepping Stones, Provider: Attain ABA

Welcome back to **SCUBA** — *Scott’s Completely Unscientific Behaviorist Assessment* — where I track directional trends in ABA provider hiring, growth, and strategy using publicly available data.

⚠️ **Important Note on Methodology:**  
This data isn’t perfect. LinkedIn misses many direct care staff, and state counts come from provider websites, which aren't always current. But taken together, these signals help us understand *momentum, not precision* — and that’s often what matters most. I always welcome feedback or corrections.

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### 🧠 What’s New This Month?

📈 **May Workforce Snapshot**  
✔️ Top 20 ABA providers grew LinkedIn-reported staff counts by **1.46%**  
✔️ Job postings increased **3.45%** — signaling selective summer hiring momentum

🗺️ **Geographic Expansion? Rare.**  
Only *very limited state growth* was detected (e.g., Stepping Stones). Most top providers are doubling down on density over footprint.

📉 **Still No Major Shakeups.**  
Top 20 rankings are *unchanged* for another month — a clear sign of consolidation at the top and hesitation to scale without more clarity on reimbursement.

💰 **Medicaid Uncertainty Lingers.**  
Ongoing audits and funding pressures may be tempering expansion plans. Expect more focus on productivity, not just headcount.

🌞 **Seasonal Strategy Is In Play.**  
With summer coming, school-based ABA demand is shifting. Providers may optimize schedules or rebalance caseloads.

🔁 **M&A Watch: Activity Picks Up — But Quiet at the Top.**  
Yes, dealmaking is *finally stirring* — e.g., Alongside ABA, now a top-100-sized provider, added another region.  
But so far, *no meaningful consolidation* among the largest players.

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📬 Want to understand how your org stacks up? I provide custom workforce dashboards, M&A insights, and competitive strategy briefs for providers, investors, and tech vendors. [Reach out](https://www.abamission.com/?ref=missionviewpoint.com#:~:text=of%20covered%20lives.-,Contact%20Us,-Interested%20in%20working).