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Cracking the Code: Selling Tech into the ABA C-Suite

Cracking the Code: Selling Tech into the ABA C-Suite

What real platform adoption looks like inside an ABA provider—and why many vendors miss the mark When I was in the C-suite of an ABA provider, technology platforms rarely came up unless there was a problem. We weren’t out shopping for innovation. We were fighting fires. A platform

July 2025 SCUBA Platform Update: A Few Platforms Hit the Gas

July 2025 SCUBA Platform Update: A Few Platforms Hit the Gas

This month’s SCUBA update comes with a refreshed roster. I’ve added several newer clinician-first platforms (Finni Health, Tilly Therapy, 3Y Health & Alpaca) now striving to reinvent practice management — and retired a few whose footprint no longer warrants ongoing tracking. While many platforms held steady in hiring and

The Private Equity Dilemma in ABA

The Private Equity Dilemma in ABA

A few years ago, a wave of small and mid-sized private equity firms aggressively acquired ABA providers. Fueled by hopes of rapid scaling and a quick flip, these investors expected solid exits within 3–5 years. For many, that timeline has come and gone — and now, they face a dilemma.

SCUBA: July 2025 ABA Provider Snapshot

SCUBA: July 2025 ABA Provider Snapshot

Scott’s Completely Unscientific Behaviorist Assessment Where we track directional trends in ABA provider hiring, growth, and strategy — using only public signals, but with an insider’s lens. ⚠️ A Quick Reminder on Methodology This isn’t gospel. LinkedIn undercounts front-line staff. State tallies are scraped from websites and may lag.

Credentialing in ABA: Navigating the Lifecycle, Systems, and Stakeholders

Credentialing in ABA: Navigating the Lifecycle, Systems, and Stakeholders

Credentialing in ABA is more than just paperwork—it’s a high-stakes operational function that directly impacts compliance, billing eligibility, and payor alignment. Whether you're a growing provider managing hundreds of clinicians or a nonprofit coordinating subcontracted teams, credentialing touches nearly every part of the care delivery and

The Nonprofit Giants of ABA: Delivering Care—and Managing a Referral Funnel

The Nonprofit Giants of ABA: Delivering Care—and Managing a Referral Funnel

In autism services, we spend a lot of time talking about PE-backed platforms, for-profit roll-ups, and tech-first startups. But operating steadily in the background—often with less visibility—are the nonprofit giants. Organizations like Merakey, Burrell, Catalight, Bancroft, Easter Seals, Elwyn, Vinfen, Keystone, and Boundless serve tens of thousands of