Platform Card: CentralReach
Category: All-Inclusive Practice Management
Website: centralreach.com
Last Updated: June 2025
Overview
CentralReach is the dominant platform in the ABA software market, offering an all-in-one solution for practice management, clinical documentation, scheduling, and billing. It is used by over half of the largest ABA providers in the U.S. and continues to evolve its capabilities through acquisitions and internal innovation.
Key Capabilities
- Session scheduling and time tracking
- Billing and claims management (via BillMax)
- Clinical data collection and documentation
- Staff training and learning management (LMS)
- Analytics and business intelligence
- API access and data warehousing (premium tiers)
Differentiators
- Deep market penetration with top 35 providers
- Broad feature set across clinical and operational domains
- Recent expansion into AI tools (e.g., ClaimCheckAI, ARAgent)
- Scalable infrastructure for enterprise-sized providers
- Strong implementation support and training resources
Integrations
- Proprietary integration across its own modules
- API available for external tools (requires additional licensing)
- Commonly paired with LeadSquared (CRM), ADP/Paylocity (Payroll), and BambooHR (HR)
Market Position (SCUBA Metrics)
| Metric | Value |
|---|---|
| U.S. Staff (est.) | 348 |
| Open Job Postings | 21 |
| Top 35 ABA Provider Logos | 27 |
| Capterra Score | 4.3 |
| Last Investment Round | March 2025 |
| ABA as Primary Focus? | Yes |
| Also a Provider? | No |
ABA Mission Commentary
CentralReach remains the platform to beat. While it faces criticism around complexity, cost, and perceived rigidity, few providers exit once implemented due to switching friction and feature completeness. Its product roadmap increasingly emphasizes AI-driven automation, particularly in revenue cycle operations.
The company’s acquisition by Roper Technologies in 2025 marks a new phase focused on long-term product strategy and operational efficiency. For providers seeking scale with minimal integration risk, CentralReach continues to set the standard—even as challengers attempt to unseat it with more modern or modular approaches.
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