Platform Profile: CentralReach
Category: All-Inclusive Practice Management
Website: centralreach.com
Last Updated: September 2025
Overview
CentralReach is the dominant platform in the ABA software market, offering an all-in-one solution for practice management, clinical documentation, scheduling, and billing. It is used by over half of the largest ABA providers in the U.S. and continues to evolve its capabilities through acquisitions, internal innovation, and strategic partnerships—most notably with CASP in 2024 to support network adequacy modeling.
Key Capabilities
- Session scheduling and time tracking
- Billing and claims management (via BillMax)
- Clinical data collection and documentation
- Staff training and learning management (LMS)
- Analytics and business intelligence
- API access and data warehousing (premium tiers). See Scott's deep dive on impact of upgrade from Insights to Data Warehouse 2.0
- ClaimAccelerator AI (2025 rollout)
Differentiators
- Deep market penetration with top 35 providers
- Broad feature set across clinical and operational domains
- Recent expansion into AI tools (e.g., ClaimCheckAI, ClaimAgentAI, ClaimAccelerator AI, ScheduleAI)
- Scalable infrastructure for enterprise-sized providers
- Strong implementation support and training resources
- Exclusive partnership with CASP for national network adequacy modeling using CentralReach's anonymized dataset
- New partnership with Viventium to enhance HCM and payroll interoperability
Integrations
- Proprietary integration across its own modules
- API available for external tools (requires additional licensing)
- Commonly paired with LeadSquared (CRM), ADP/Paylocity/Viventium (Payroll), and BambooHR (HR)
Market Position (SCUBA Metrics)
| Metric | Value |
|---|---|
| U.S. Staff (est.) | 358 |
| Open Job Postings | 27 |
| Top 35 ABA Provider Logos | 27 |
| Capterra Score | 4.3 |
| Last Investment Round | March 2025 |
| ABA as Primary Focus? | Yes |
| Also a Provider? | No |
ABA Mission Commentary
CentralReach remains the platform to beat. While it faces criticism around complexity, cost, and perceived rigidity, few providers exit once implemented due to switching friction and feature completeness. Its product roadmap increasingly emphasizes AI-driven automation, particularly in revenue cycle operations.
The company’s acquisition by Roper Technologies in 2025 marks a new phase focused on long-term product strategy and operational efficiency. Its partnership with CASP signals a growing role in shaping national infrastructure for autism care delivery. While not yet connected to Jade Health or NADR, CentralReach’s influence—and data—remain pivotal for policy, research, and benchmarking efforts.
🆕 Latest Updates
August 2025
- Rolled out ClaimAccelerator AI, a new AI tool for claims automation (details not yet public)
- Announced a strategic partnership with Viventium for deeper payroll and workforce management integration
- Announced acquisition of SpectrumAI and AI Measures
July 2025
- Announced release of Data Warehouse (DW) 2.0, expanding analytic capabilities for enterprise clients. No end of life date announced for current Insights Data Warehouse platform yet.
📚 See how this platform aligns with others on our Top ABA Software Platforms page.