Platform Card — Rethink
Practice management and clinical content platform for ABA and behavioral health providers.
Most recent review: December 2025
Rethink is an all-in-one platform providing clinical documentation, data collection, staff training, and administrative workflows for ABA providers. It is used across ABA, education, and broader behavioral health settings, with a particular emphasis on delivering pre-built clinical content and training resources alongside core practice management functionality.
Unlike platforms designed primarily as systems of record, Rethink’s positioning centers on embedding clinical programming, learning management, and workflow tools into a single environment, reducing the need for third-party clinical content or training systems.
What the Platform Does
Rethink supports ABA service delivery through a combination of clinical data collection, session documentation, scheduling, and staff enablement tools. A defining characteristic of the platform is its integrated library of pre-programmed curricula and training resources, which are often used to support BCBA oversight, staff onboarding, and ongoing professional development.
The platform is most relevant for organizations that value standardized clinical content and centralized systems, particularly those operating with distributed teams or limited internal resources for program development and training.
Where It Fits in the ABA Stack
Primary domain
Practice Management & EMR
Related domains
Clinical Documentation & Measurement
People, Hiring & Credentialing
Scheduling & Service Delivery
Rethink is not historically a billing-first platform. While billing and revenue-cycle capabilities have expanded over time, many organizations use Rethink primarily for clinical and operational workflows, supplementing it with external billing or financial systems depending on scale and complexity.
Coverage on MissionViewpoint
Rethink appears in MissionViewpoint analysis related to practice management strategy, clinical content standardization, platform tradeoffs between flexibility and completeness, and the evolving role of AI-enabled documentation and supervision tools in ABA.
→ View all MissionViewpoint coverage related to Rethink
Coverage may expand over time as additional analysis is published.
Disclosure
Coverage related to this platform on MissionViewpoint is editorial in nature unless otherwise disclosed.
