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Platform Card: Motivity

Category: All-Inclusive ABA Practice Management Platform
Website: https://www.motivity.net

Last Updated: June 2025

Overview

Motivity is an all-in-one ABA platform focused on clinical data collection, operational workflows, and analytics. Known for its intuitive UI and real-time data visibility, Motivity is increasingly used by mid-sized ABA providers looking for an integrated alternative to legacy systems.

The platform emphasizes customization of clinical workflows and integrates well with existing practice management tools, but in 2024–2025, it began expanding its own practice management capabilities. Motivity is often bundled with partner systems like Practice Management platforms that predate its introduction of Calmanac Practice Management.

Key Capabilities

  • Clinical data collection and session note management
  • Customizable programming and workflow templates
  • Real-time data dashboards and alerts
  • Reporting aligned with insurance payor needs
  • Expanding scheduling and PM features

SCUBA Signals (as of May 2025)

  • # US Staff: 50
  • # Open Jobs: 0
  • # Top 35 Logos: 0
  • Capterra Score: 5.0
  • Last Investment: March 2025
  • ABA Primary Focus: Yes
  • Also a Provider? No

Recent Developments

  • Introduced scheduling and billing functionality, expanding its scope beyond clinical workflows.
  • Partnered with hBITS/Calmanac to offer a unified PM + Clinical stack.
  • Enhanced data visualization and launched API-based integration options.

Notable Differentiators

  • Real-time program data entry with high customizability
  • Focused exclusively on ABA workflows
  • Known for responsive customer support and community engagement

Integration & Interoperability

Motivity is designed to be interoperable, often working alongside external PM platforms like AlohaABA or Lumary. It supports data export and limited API-based integrations for third-party analytics and billing.

Ideal Use Case

Best suited for ABA organizations that want full control over clinical programming and data tracking, and that are either using or planning to adopt a modular stack with separate PM and clinical tools.

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