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Platform Card: RethinkFirst

Category: All-Inclusive ABA Practice Management Platform
Website: https://www.rethinkfirst.com

Last Updated: June 2025

Overview

RethinkFirst provides an all-in-one ABA platform that includes clinical data collection, staff training, and administrative tools. Widely adopted across educational and behavioral health settings, Rethink offers tools tailored for ABA providers looking to streamline both clinical and back-office workflows.

The platform includes an extensive library of pre-built programs and resources, positioning itself as a valuable tool for organizations with large networks of BCBAs or distributed teams.

Key Capabilities

  • Clinical programming and data collection
  • Staff training and professional development modules
  • Scheduling, documentation, and session notes
  • Reporting and progress monitoring
  • Parent and caregiver engagement tools

SCUBA Signals (as of May 2025)

  • # US Staff: 169
  • # Open Jobs: 7
  • # Top 35 Logos: 1
  • Capterra Score: 4.2
  • Last Investment: August 2020
  • ABA Primary Focus: No (broader behavioral and educational market)
  • Also a Provider? No

Recent Developments

  • Hired a Chief Product Officer, CTO, and Head of AI to accelerate roadmap execution
  • Added features for clinical supervision tracking and session note templates
  • Partnered with Netsmart to extend reach into integrated care settings

Notable Differentiators

  • Built-in learning management system for staff onboarding and CEUs
  • Pre-programmed curriculum aligned with evidence-based ABA practices
  • Broader user base across schools, behavioral health, and insurance markets

Integration & Interoperability

Rethink offers integrations for billing, payroll, and HR systems, but is generally seen as a more closed ecosystem. APIs are limited, and most customers use Rethink as a single solution rather than part of a modular stack.

Ideal Use Case

Best suited for ABA providers looking for a comprehensive, all-in-one platform that includes training and clinical content out-of-the-box, and who value centralized systems over flexible third-party integrations.

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