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Platform: CentralReach

Clinician-First Platforms and the Franchise Future of ABA

Clinician-First Platforms and the Franchise Future of ABA

Can infrastructure and autonomy coexist in a way that helps ABA scale? Something is shifting in the ABA platform landscape. Instead of big investments aimed at building national clinic networks, we’re seeing a new generation of platforms, such as —Tilly, 3Y Health, Alpaca and Finni Health —emerge with funding

A Deep Dive into the ABA Software Platform Landscape: Hiring

A Deep Dive into the ABA Software Platform Landscape: Hiring

In the world of Applied Behavior Analysis (ABA) services, hiring therapists and staff is a complex, multi-step process that requires coordination across multiple technology platforms. With high turnover rates and a shortage of qualified professionals, ABA organizations must optimize their hiring workflows to attract, evaluate, and onboard candidates efficiently. This

Is CentralReach retiring “Insights,” for a new (and better) Data Warehouse structure?

Is CentralReach retiring “Insights,” for a new (and better) Data Warehouse structure?

Without much fanfare (at least yet), CentralReach appears to be sunsetting the “Insights” brand name and replacing it with a more open and explicit structure: Data Warehouse 2.0 (DW2). While not formally announced as a rebrand, this shift marks an important philosophical change. The new documentation refers exclusively to

A Deep Dive into the ABA Software Platform Landscape: CRM Operations

A Deep Dive into the ABA Software Platform Landscape: CRM Operations

In the world of Applied Behavior Analysis (ABA) services, managing client relationships is not just a function of a single tool. It requires a coordinated effort across multiple platforms and processes to ensure that families receive seamless and supportive care at every stage of their journey. This overview explores the

From Anxiety to Action: Building KPI Decks That Scale with Your ABA Organization

From Anxiety to Action: Building KPI Decks That Scale with Your ABA Organization

If you’ve ever been asked to prepare a KPI deck for your board or executive team, you know the feeling: a mix of pressure, vulnerability, and uncertainty. Even if your operations are solid, there’s something about putting numbers on a slide that invites scrutiny — especially when those numbers

June 2025 SCUBA Platform Update: Strategic Quiet, Tactical Movement

June 2025 SCUBA Platform Update: Strategic Quiet, Tactical Movement

While June brought no new platform investments — a contrast to the funding flurry earlier this year — it wasn’t quiet behind the scenes. That said, I expect at least one or two additional funding rounds to be announced soon. I speak regularly with leaders at most of the teams featured

May 2025 SCUBA Platform Update

May 2025 SCUBA Platform Update

Fresh off CASP 2025, this month’s update brings more than just new numbers — it reflects how ABA platforms are evolving in positioning, partnerships, and product focus. 👉 Subscribe to the ABA Mission Newsletter for monthly insights into ABA strategy, tech platforms, and investment activity: 🔗Subscribe ✅ New Investment: Passage Health Passage