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Platform: Rethink

Clinician-First Platforms and the Franchise Future of ABA

Clinician-First Platforms and the Franchise Future of ABA

Can infrastructure and autonomy coexist in a way that helps ABA scale? Something is shifting in the ABA platform landscape. Instead of big investments aimed at building national clinic networks, we’re seeing a new generation of platforms, such as —Tilly, 3Y Health, Alpaca and Finni Health —emerge with funding

From Anxiety to Action: Building KPI Decks That Scale with Your ABA Organization

From Anxiety to Action: Building KPI Decks That Scale with Your ABA Organization

If you’ve ever been asked to prepare a KPI deck for your board or executive team, you know the feeling: a mix of pressure, vulnerability, and uncertainty. Even if your operations are solid, there’s something about putting numbers on a slide that invites scrutiny — especially when those numbers

📬 ABA Mission July 2025 Monthly Newsletter

📬 ABA Mission July 2025 Monthly Newsletter

Opening Note 🚀 New to ABA Mission? Join the growing community of ABA executives, investors, and tech leaders tracking platform strategy and growth. 👉 Subscribe here to get future issues by email. The ABA Mission Viewpoint Our readership has doubled in the last month, and for good reason—platform momentum is shifting,

June 2025 SCUBA Platform Update: Strategic Quiet, Tactical Movement

June 2025 SCUBA Platform Update: Strategic Quiet, Tactical Movement

While June brought no new platform investments — a contrast to the funding flurry earlier this year — it wasn’t quiet behind the scenes. That said, I expect at least one or two additional funding rounds to be announced soon. I speak regularly with leaders at most of the teams featured

May 2025 SCUBA Platform Update

May 2025 SCUBA Platform Update

Fresh off CASP 2025, this month’s update brings more than just new numbers — it reflects how ABA platforms are evolving in positioning, partnerships, and product focus. 👉 Subscribe to the ABA Mission Newsletter for monthly insights into ABA strategy, tech platforms, and investment activity: 🔗Subscribe ✅ New Investment: Passage Health Passage

A ‘Passage’ thru the ‘Frontera’

A ‘Passage’ thru the ‘Frontera’

The Future of ABA Technology: A New Contender Challenges the Prevailing Model A transformative shift is unfolding in Applied Behavior Analysis (ABA) technology. For years, the prevailing approach has centered on platforms that consolidate practice management, clinical data, and billing into standalone or integrated systems. Platforms such as CentralReach, RethinkFirst,

The Challenge of ABA Platform Growth: Gaining adoption with the largest ABA Service Providers

The Challenge of ABA Platform Growth: Gaining adoption with the largest ABA Service Providers

Applied Behavior Analysis (ABA) is a rapidly growing field, attracting significant investment in technology platforms aimed at practice management, data collection, billing, and automation. While the influx of capital and innovation is exciting, a closer look at market penetration reveals a critical challenge: very few ABA platforms have secured significant