ABA Mission June 2025 Monthly Newsletter

1. Opening Note ->

June is a turning point for the ABA technology landscape—not just because of platform updates, but because of where (and how) key decisions are being made. With ABAI, AIS and CASP now in the rearview mirror, we’ve entered a summer of strategic realignment.

At ABA Mission, we’re doubling down too—with the official launch of MissionViewpoint.com, our new home for structured, searchable insights into the ABA platform space. You’ll find curated platform highlights, SCUBA reports, operator spotlights, and blog posts all organized to help you cut through noise and make smarter decisions.

🚀 New to ABA Mission? Join 300+ ABA executives, investors, and tech leaders who read this monthly digest.
👉 Subscribe here to get future issues by email.

2. Platform Highlights

🔹 Passage Health – Following their recent investment round, Passage continues positioning as the infrastructure for scalable ABA operations. Their clinical phenotyping initiative hints at a strategy tying ops workflows to personalized care. (Stay tuned for future Operator Spotlight.)

🔹 Brellium – Fresh off a Series A led by First Round Capital, Brellium is leaning into real-time clinical documentation QA. Their model promises compliance with clinical uplift—critical for providers scaling with integrity. (See Operator Spotlight below for more.)

🔹 Boost – Boost emphasized its CASP 2025 presence, aiming to resonate with providers scaling quickly. Their platform focuses on compliance, rescheduling automation, and operational oversight.

🔹 AlohaABA – Continues emphasizing ecosystem-friendly strategies through improved integrations and workflow alignment, including a recently announced partnership with Ensora (formerly Therapy Brands).

🔹 Lumary – Recently launched an RCM service and landed a notable joint win with Hi Rasmus at Behavioral Framework. (Hopefully more to come in a future Operator Spotlight.)

🔹 Hipp Health– Highlighted a one-day EHR data migration.

🔹 Motivity – Motivity is now offering RCM services, further expanding its footprint from clinical-first roots into operational infrastructure.

3. Operator Spotlight – Achievements ABA

This month’s spotlight highlights Achievements ABA, one of Georgia’s largest providers, now expanding into North Carolina.

Their differentiator? Using Brellium to drive quality, not just compliance.

“We’re not here to catch mistakes—we’re here to train, empower, and uplift,” said Adina Reichenberg, Administrative Director. By integrating QA feedback loops into clinical coaching, Achievements is scaling with purpose.

As Dan Matas, an ABA compliance expert at OutcomesBase, puts it:

“Brellium stands out in the ABA space because it doesn’t just help providers pass audits—it actually improves the quality of care. The platform streamlines documentation review and gives teams the tools they need to learn, adapt, and grow.”

Read the full story here 👉 Achievements ABA Spotlight

4. Industry Trends

🔹 ABA Five Years Out – From care models to data interoperability, our five-year look ahead explores what the future of ABA operations and tech infrastructure might demand—and who’s best positioned to meet it. This piece frames how today’s strategic moves could shape tomorrow’s winners. The ABA Stack will play a central role here—providing the operational infrastructure beneath differentiation, KPI strategies, and tech-enabled outcomes.

🔹 The API Gap – Another recent post looks at how missing or restricted APIs are holding back innovation across the ABA tech stack. Without open pathways, even the best-intentioned vendors can’t deliver on integrated care.

🔹 Anchoring in a Crowded Sea – With so many platforms chasing similar feature sets, true differentiation is less about breadth and more about clarity. Our recent blog explores how providers are selecting platforms that offer a clear strategic anchor—not just more checkboxes.

5. SCUBA Platform Signals

📉 No New Top 35 Logos – For the second month in a row, the largest ABA platforms are standing still in terms of market penetration. Plenty of noise—less evidence of traction.

📈 Hiring Flat, Product Launches Up – Multiple platforms announced new features (AI notes, RCM, integrations), but hiring remains modest, reflecting tighter capital and slower implementation timelines.

📊 Medicaid Rate Pressure – Top providers continue navigating regionally inconsistent Medicaid rates and increasing audit scrutiny.

🔗 May 2025 SCUBA Provider Update: Growth Holds Steady, But Big Moves Still on Hold

🔗 May 2025 SCUBA Platform Update

💡 Did you know? We now offer Platform Cards on the site—compact, curated snapshots of key platform vendor’s positioning, capabilities, and traction in the market. ABA Tech Platform Directory

6. New Website + What’s Next

We’ve launched MissionViewpoint.com—a new resource for structured insight into ABA’s platform economy. Everything you see in these newsletters (and more) is now searchable, sortable, and curated in one place.

Coming soon:

• A deep dive on the ABA Stack (July edition) — a strategic framework to help providers think differently about their tech investments and operational foundations. Think of the Stack as the connective tissue of data, API's, software and services that enable clinical care, KPIs, and growth.
• Blog post: Cracking the Code: Selling Tech into the ABA C-Suite — a look at what platform vendors need to understand about ABA executive decision-making.
• Operator Spotlights – New profiles on how forward-thinking ABA providers are scaling with strategy, and what sets them apart from their peers.

7. About ABA Mission

ABA Mission supports providers, investors, and platform leaders navigating the evolving autism services landscape. Whether you're scaling operations, evaluating tech platforms, or seeking strategic clarity, I bring firsthand C-suite experience and deep insight into what works—and what doesn’t.

💼 Past work includes:

• Leading product and data strategy for top ABA platforms
• Building tech roadmaps and operational models for high-growth providers
• Supporting investors with market diligence and platform assessments

Explore more at MissionViewpoint.com or reach out directly to discuss how I can support your next move.

📬 Subscribe here to stay ahead

Thanks again for being part of the ABA Mission community. Until next time.....

— Scott