📬 ABA Mission July 2025 Monthly Newsletter
Opening Note
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Our readership has doubled in the last month, and for good reason—platform momentum is shifting, buyer behavior is maturing, and operational efficiency is the new battleground. July brings fresh product rollouts, strategic partnerships, and sharper signals from the top 130 providers. Let’s dive in.
1. Platform Highlights
🔹 Hi Rasmus – Rolled out a manual entry tool for standardized assessments (VB-MAPP, Vineland-3, FAST, CFQL-2), with visualizations and integrated reporting.
🔹 Artemis – Introduced Advanced Analytics, including real-time dashboards, drill-down insights, and no-lag performance views—no spreadsheets required.
🔹 Simple Fractal – Launched Reggie, a turnkey bot for California providers that automates billing to regional centers. (More details to come.)
🔹 Brellium – Introduced an Email Efficacy dashboard that links QA communications to measurable documentation improvements. Also announced joint messaging with Rethink around pre-payment review and audit support.
🔹 Motivity – Added a Cognitive Skills & Executive Functioning Library, supporting areas like attention, planning, and problem-solving.
🔹 Lumary – Expanded its ecosystem through a new partnership with Viventium, integrating payroll and workforce management capabilities.
📊 Want more platform updates and hiring insights?
🔗 View the full June 2025 SCUBA Platform Report →
2. Provider Highlights
📈 Action Behavior Centers surged again — up 11% since April, now more than twice the size of the #3 provider.
📈 Stepping Stones expanded in both headcount and geography, adding a new state and extending its #2 lead.
📊 SOAR and Yellow Bus each posted 10% month-over-month growth—strong outliers among the broader group of 130 providers.
📉 Job postings dropped 23.9%, signaling a summer hiring cooldown despite overall staff growth.
🗺️ Only three state expansions this month: Stepping Stones, CARD, and Attain. Most top providers remain focused on deepening existing markets rather than entering new ones.
📊 The Top 20 leaderboard remains nearly frozen—only CSD and Acorn swapped positions. A sign of balance—or strategic stagnation?
⚠️ Reimbursement concerns and Medicaid audits continue to shape strategy. With capital tight and oversight rising, many providers are shifting focus from growth to efficiency.
📊 See who’s growing, hiring, and gaining share.
🔗 View the full June 2025 SCUBA Provider Report →
3. Operator Spotlight – California Autism Center
This month’s spotlight features California Autism Center, a fast-growing Central Valley provider now operating six centers across California. As operations scaled, CAC transitioned to Passage Health to unify workflows, simplify reporting, and support real-time supervision.
“It feels like an app our staff already know how to use. That matters when you’re hiring and training constantly.”
— Adam Rushing, Chief Operating Officer
The switch improved onboarding, reduced support issues, and enabled tighter alignment with clinical and operational goals. With a strong internal tech team, CAC has extended Passage’s capabilities while partnering closely with its leadership for long-term success.
4. Industry Insights
📉 M&A Still Quiet at the Top
Large-scale M&A remains elusive. For PE firms holding assets longer than expected, the lack of visible exits may increase pressure on valuations and timelines.
🧠 Training AI for ABA—One Clinical Use Case at a Time
Our recent post walks through a real-world clinical example of using large language models (LLMs) in ABA—starting with training on patterns and ending in session-level support.
🔗 Read the post →
🌍 Why ABA Platforms Struggle to Scale Globally
Practice management software often fails to translate outside the U.S. We explore why—highlighting differences in reimbursement, caregiver expectations, and the role of tech in care delivery.
🔗 Read the post →
🤝 Scaling Tech Without Losing Sight of Users
How can platforms grow without alienating the people who rely on them? This post offers practical lessons from the field—including clarity, constraints, and conversation.
🔗 Read the post →
🛡️ Payor-Provider Detente in the AI Arms Race
After years of tension, providers and payors appear to be aligning around AI—especially in documentation, supervision, and audit readiness.
→ The future isn’t automation for one side—it’s shared infrastructure for both.
🔗 Read the post →
💼 Selling Into the ABA C-Suite
Platform adoption isn’t just about features—it’s about timing, trust, and stakeholder fit. This post breaks down what buyers really weigh when making tech decisions.
🔗 Read the post →
💡 Efficiency Over Expansion
With few major acquisitions or new state entries, the story this summer is operational: clean documentation, smart workflows, and audit readiness.
5. Events & Conferences
📍 CR Unite (Chicago Oct 20-22) – I’ll be attending CentralReach's annual user conference in October and look forward to connecting with providers, partners, and platform leaders on-site. If you’ll be there, let’s find time to talk.
🗓️ Autism Investor Summit East (Arlington VA Nov 23) – I’m also considering attending AIS East - which appears to be an abridged version of the West Coast event. If you’re planning to attend—or think I should—let me know.
🎯 Event Tracking on MissionViewpoint.com
Key industry events—and their sponsors—are regularly highlighted to help readers track where the most meaningful conversations are happening.
As always, I use these events to gather insights, pressure-test trends, and inform the newsletter and platform reviews that follow.
6. What’s New at ABA Mission
🆕 MissionViewpoint.com is now live—your hub for curated, structured ABA tech insight.
The new site is designed for easy navigation and strategic browsing:
- Posts are categorized by theme (e.g., AI, RCM, outcomes, platform scale)
- The Explore page helps you quickly surface SCUBA reports, platform reviews, and blog content by topic
There are many places to get ABA news. But if you're looking for technology, data, or operations coverage with real depth, this is the place.
Bookmark it. Return to it. And share it with someone who needs to make smarter decisions.
🎥 Just posted: The ABA Stack Video — our foundational breakdown of the operational layers that support scale and differentiation in ABA.
🔗 Watch on the ABA Stack page →
7. About ABA Mission
ABA Mission helps providers, investors, and platform teams navigate the evolving ABA tech landscape.
💼 Past work includes:
• Leading product + data strategy for top ABA vendors
• Building scalable operational models for growing provider groups
• Supporting due diligence and investment theses for private equity firms
Explore more at MissionViewpoint.com or reach out directly.
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— Until next time, Scott
P.S. Know someone leading ops, tech, or investment in ABA? Forward this—or invite them to join the growing community following ABA Mission.
